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FIGURE 23-2
-Refer to Figure 23-2.Which of the following events could cause the upward shift of the AS curve?
Cobranding
A marketing partnership between two or more companies where their combined efforts are used to promote and sell a product or service.
Six Sigma
A methodology focused on improving quality and reducing defects in any process, aiming for near perfection through a disciplined, data-driven approach.
ISO Certification
A seal of approval from the International Standards Organization that a company's management system, manufacturing process, service, or documentation procedure has met all the requirements for standardization and quality assurance.
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