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In 1992,the Enron Development Corporation,a subsidiary of the Houston-based energy company,signed a contract to build the largest-ever power plant in India,requiring a total investment of $2.8 billion.After Enron had spent nearly $300 million,the project was canceled by Hindu nationalist politicians in the Maharashtra state where the plant was to be built.Which of the following is true?
Competitive Edge
A distinct advantage that allows an organization to outperform its competitors.
Cost Leadership
A business strategy aiming to achieve the lowest operational costs within an industry, enabling the company to offer lower prices than competitors and gain market share.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to positive experiences and satisfaction.
Differentiation
Refers to the process of distinguishing a product, service, or brand from competitors in ways that appeal to the customer, creating a perceived value over alternatives.
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