The Three Guidelines on Marketing and Promoting a Brand Using

question 50

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) create a channel rich in key words to improve the odds of the video showing up in user searches; (2) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits; and (3) __________.

• A)use an expert to inform the audience about product features and benefits
• B)tie the product to a current political or news event
• C)remember that money matters-cost is a factor
• D)include humorous content to attract as many viewers as possible

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Definitions:

Suggestive Proposition

A proposition that implies that the prospect should act now.

Textbook Salesperson

A sales professional who strictly follows the conventional rules and strategies of selling as outlined in sales literature or training.

Sales Presentation

A formal talk or demonstration designed to showcase a product's benefits to potential buyers, aiming to encourage a purchase.

Sales Presentation Mix

The key communication elements used by the salesperson in the presentation.