An "Active Receiver" Who Is "Delighted" with the Brand Advertised

question 2

Multiple Choice

An "active receiver" who is "delighted" with the brand advertised and sends messages to his or her online friends about the brand is referred to as a(n) __________.

• A)"expert"
• B)"follower"
• C)"end-receiver"
• D)"evangelist"

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Definitions:

Organizational Subunits

Smaller, specialized divisions within an organization that focus on specific tasks or missions, contributing to the larger organizational goals.

Information Power

The influence and control one gains from possessing valuable data or knowledge.

Referent Power

A form of influence based on the leader's personal attributes, where followers identify with and want to emulate the leader.

Affection

pertains to feelings of fondness or tenderness directed towards someone or something, influencing interpersonal relationships and behaviors.