What Is the Main Difference Between Advertising in Traditional Print

question 172

Multiple Choice

What is the main difference between advertising in traditional print media and advertising on Facebook?

• A)Brand managers compose the title, the copy, and the images or photos of the ad.
• B)Demographics are not taken into account when placing ads on Facebook.
• C)Brand managers do not keep an expense budget for Facebook ads.
• D)Brand managers do not select the placement of where the ads are seen on Facebook.

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Definitions:

Litigation

The process of taking legal action in court to enforce or defend one's rights.

Injured Workers

Individuals who have suffered physical or psychological harm as a result of their work activities or conditions.

Title VII

A part of the Civil Rights Act of 1964 that forbids discrimination in employment due to an individual's race, color, religion, gender, or country of origin.

Civil Rights Act

Legislation aimed at eliminating discrimination based on race, color, religion, sex, or national origin and securing the civil rights of individuals.