Which of the Following Responses Does the Textbook Recommend a Brand

question 48

Multiple Choice

Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?

• A)Respond immediately to the attack with aggression to get the attackers to back down.
• B)Ignore your detractors so they will stop commenting.
• C)Communicate your solution through multiple social media platforms.
• D)Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.

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Definitions:

Neutral PH

A condition where a solution demonstrates a pH of 7, indicating neither acidity nor alkalinity.

Corrosion

The process by which metals deteriorate due to reactions with chemicals in their environment.

Body Fluids

Liquids originating from inside the bodies of living organisms that include such substances as blood, urine, and saliva.

Surgical Procedure

A medical intervention involving an incision with instruments, performed to repair damage or arrest disease in a living body.