Which of the Following Is the Best Marketing Strategy for Promoting

question 96

Multiple Choice

Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?

• A)create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products
• B)monitor e-mail for customer complaints and respond promptly with a 50 percent discount coupon
• C)hold a cooking contest to generate new recipes using Betty Crocker products
• D)produce commercials incorporating images of Betty Crocker cooking with Julia Child

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Definitions:

Social Commerce Strategy

A plan that integrates social media interaction to influence consumers' buying decisions and improve direct selling capabilities.

User-Generated Content

Content created and shared by the users of a platform or service, including videos, posts, blogs, and reviews, contributing to the wealth of digital content available.

Social Sharing

A process or feature on websites and apps allowing users to share content with others on social media platforms.

Site Stickiness

A measure of a website's ability to keep visitors engaged and encourage them to visit multiple pages or return frequently.