If a Brand Manager Wanted to Use LinkedIn to Promote

question 11

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand,the best way would be to

• A)monitor profiles for negative mentions of their brand.
• B)create a profile for their brand.
• C)use profiles of company employees for business-to-business image building.
• D)try to accumulate online "followers" for the business.

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Definitions:

Africans-Americans

Individuals in the United States who have ancestry tracing back to the black racial groups of Africa.

Japanese Mexican Labor Association

An organization formed by Japanese and Mexican laborers in California in the early 20th century to advocate for workers' rights and better labor conditions.

Oxnard Beet Growers

A group or association of farmers in Oxnard, California, historically known for cultivating sugar beets and involved in agricultural development and labor disputes.

AFL

The American Federation of Labor, a national federation of labor unions in the United States, founded in 1886, focusing on skilled workers.