Examlex
If a brand manager wants to explain the benefits of using a complex product to consumers,the best social network to use is
Video-recording
The electronic capture and storage of moving images for later playback or analysis.
Interviews
A method for collecting data by engaging individuals in conversations to explore their thoughts, experiences, or knowledge on a specific subject.
Focus Group Method
A qualitative research technique that gathers a small group of people to discuss a particular topic or issue in depth, facilitated by a moderator, to gain diverse perspectives and insights.
Ethnographic Approaches
Ethnographic approaches involve immersive observation and detailed documentation of people in their cultural or social contexts to understand their behaviors and beliefs.
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