Marketers Can Use One of Two Strategies: the First Strategy

question 53

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A)"passive receivers"; "active receivers"
• B)an older demographic; a younger demographic
• C)wealthy; disadvantaged
• D)"active receivers"; "passive receivers"

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Definitions:

Region of Residence

Refers to the geographical area where an individual or population lives, often used in studies to analyze demographic, social, or health trends.

Expected Frequency

The forecasted count of occurrences in a category of a distribution, based on a probability model.

True Null Hypothesis

The proposition that there is truly no effect or difference, as opposed to the hypothesis being tested, which suggests that there might be.

Level of Risk

Indicates the potential for loss or harm which can result from a given action, activity, or decision.