How Does Facebook Generate Its Sales Revenue from Ads

question 160

Multiple Choice

How does Facebook generate its sales revenue from ads?

• A)Facebook allows companies' ads to show up in pop-up windows throughout the site.
• B)Facebook charges companies to create a Facebook Page for their brands.
• C)Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
• D)Facebook staff members create ads for companies who want to advertise on Facebook.

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Definitions:

Great Person Approach

A theory of leadership that assumes great leaders are born with innate qualities and not made.

Leaders' Traits

Innate characteristics and qualities that contribute to an individual's effectiveness in leadership roles, such as decisiveness, intelligence, and charisma.

Integrity

The quality of being honest and having strong moral principles, which is considered essential for leaders to gain the trust and respect of their followers.

Trait Approach

A perspective in leadership studies focusing on the identification and analysis of specific personality traits that influence an individual’s capability to lead.