Which of the Following Responses Does the Textbook Recommend a Brand

question 48

Multiple Choice

Which of the following responses does the textbook recommend a brand manager take during a social media attack on a brand?

• A)Respond immediately to the attack with aggression to get the attackers to back down.
• B)Ignore your detractors so they will stop commenting.
• C)Communicate your solution through multiple social media platforms.
• D)Use only traditional media to reach the target audience because the issues can be explored in greater detail that way.

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Definitions:

Estimate

An approximate calculation or judgment of the value, number, quantity, or extent of something, often used in planning and decision-making.

Balance Sheet Approach

A method used to calculate the amount required in the Allowance for Doubtful Accounts to cover expected uncollectibles. This method is based on the Accounts Receivable amount and the aging process. The adjustment to the Allowance for Doubtful Accounts will bring the new balance of that account to the new required level.

Bad Debts Expense

The portion of receivables that a company does not expect to collect and writes off as a loss.

Gross Accounts Receivable

The total amount owed to a company by its customers for goods or services sold on credit before any deductions for returns or allowances.