Which of the Following Pieces of Information Is Used in the Implementation

question 84

Multiple Choice

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

• A)Corporate return on investment
• B)Marketing research reports
• C)Revenues associated with each point of market share
• D)Trends in past and current revenues for industry and competitors in total and by segment

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Definitions:

Expense

An economic outflow or the consumption of resources resulting from the operations of a business.

Creditor

An individual, financial institution, or company to whom money is owed by a debtor or borrower.

Asset

An asset represents a resource that is owned or controlled by the company with the expectation that it will provide future economic benefits.

Services

Intangible products such as consultancy, maintenance, or repair that are bought and sold in the marketplace.