Which of the Following Pieces of Information Is Used in the Evaluation

question 134

Multiple Choice

Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?

• A)Corporate return on investment
• B)Tracking reports measuring results of marketing actions
• C)Revenues associated with each point of market share
• D)Trends in past and current revenues for industry and competitors in total and by segment

Understand the concepts of profit-sharing and gain-sharing plans and their differences in distributing organizational earnings to employees.

Explain the reinforcement theory of motivation and the strategies of reinforcement employed in managing employee behaviour.

Describe the content theories of motivation including Maslow's hierarchy of needs, Alderfer's ERG theory, Herzberg's two-factor theory, and McClelland's acquired needs theory.

Understand the role and implementation of skills-based pay systems within team settings and their effect on team performance and skills development.

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Definitions:

Division of Labor

Refers to the allocation of tasks among a set of individuals or groups within an organization, aimed at improving efficiency and productivity.

Boundary-Spanning Subsystem

Components of an organization that interact with the external environment to obtain inputs and distribute outputs, facilitating the exchange of information and resources.

Management and Labor

The two key groups in a workplace, where management is responsible for making decisions and directing operations, and labor refers to the workforce that executes tasks under management's direction.

Chain of Command

A hierarchical structure within an organization to ensure orders and decisions are effectively communicated from top leadership to every employee level.