TB Figure: 1

question 100

Multiple Choice

TB Figure: 1
-Referring to TB Figure 1,each phase of the strategic marketing process creates its own unique type of output report.Which of the following would be associated with the evaluation phase?

• A)Performance reviews for key personnel.
• B)Corrective action memos, triggered by comparing results with plans often using the firm's marketing metrics and dashboards.
• C)Sales reports using the firm's product metrics and dashboards.
• D)Action memos that tell (1) who is (2) to do what (3) by when.