General Mills Uses a Marketing Structure in Which One Person

question 168

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called a(n) :

• A)marketing advisor.
• B)product advisor.
• C)account executive.
• D)product manager.

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Definitions:

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