Showing an Ad Copy to a Panel of Consumers and Having

question 190

Multiple Choice

Showing an ad copy to a panel of consumers and having them rate how they liked it,how much it drew their attention,and how attractive they thought it was is referred to as:

• A)Focus groups
• B)Portfolio tests
• C)Jury tests
• D)Theatre tests

---

Definitions:

Years of Experience

Refers to the total time duration that an individual has spent in a certain profession or role, indicating their level of expertise.

Annual Income

The total amount of income earned in one calendar year.

Surgeon

A medical professional specialized in performing surgical procedures to treat diseases, injuries, or deformities.

Years of Experience

Refers to the length of time someone has spent gaining knowledge or skills in a particular job or activity.