What Type of Sales Promotion Is McDonald's Using When It

question 219

Multiple Choice

What type of sales promotion is McDonald's using when it sells drinking glasses commemorating the 100^th birthday of Walt Disney to consumers who also purchase a 'Happy Meal'?

• A)a deal
• B)a premium
• C)a rebate
• D)a coupon

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Definitions:

Wheat

Wheat is a cereal grain, originally from the Levant region of the Near East but now cultivated worldwide, a staple food used to make flour for breads, pasta, and other foods.

Opportunity Cost

The cost of a missed opportunity; the value of the best alternative that one gives up when making a decision.

Frozen Foods

Food products that have been preserved through freezing to extend shelf life and retain nutritional value.

Labor Force

The aggregate sum of individuals working or actively looking for work in an economic system.