For Marketers,the Primary Objective of a Premium Is To

question 170

Multiple Choice

For marketers,the primary objective of a premium is to:

• A)encourage customers to return frequently or to use more of the product, and to build goodwill.
• B)increase trial and retaliate against competitors' actions.
• C)encourage present customers to buy more; minimize brand switching behaviour.
• D)encourage new product trial.

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Definitions:

Ash Blanketing

Ash blanketing refers to the deposition of volcanic ash over the surface during a volcanic eruption, which can cover areas in a dense layer of ash impacting environments and human activities.

Scoria Cone

A small, steep-sided volcanic cone built of loose, fragmented cinder-like material, typically basaltic in composition.

Composite

In geology, composite refers to rocks or materials made up of various distinct components or layers, often seen in volcanic activity.

Shield

A large, flat area of ancient, hard rock on the Earth's surface, often found in continental interiors and known for its geological stability.