Program-Length (30-Minute)advertisements That Take an Educational Approach to Communication with Potential

question 203

Multiple Choice

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called:

• A)advertorials.
• B)infomercials.
• C)intrusionaries.
• D)advocacy ads.

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Definitions:

Discretionary Time

Free or leisure time available to an individual that can be used according to personal discretion, without obligations.

Committed Time

Time periods allocated towards fulfilling specific, usually pre-planned, obligations or activities.

Right-Brain Dominant

Refers to individuals who are thought to be more creative, intuitive, and imaginative, based on the theory of lateralization of brain function.

Mind Maps

A diagram used to visually organize information, often around a central concept, using branches and images to represent words, ideas, or tasks.