For Marketers,the Primary Objective of a Point-Of-Purchase Display Is To

question 129

Multiple Choice

For marketers,the primary objective of a point-of-purchase display is to:

• A)eliminate the need for any special pricing promotion.
• B)increase trial and retaliate against competitors' actions.
• C)encourage present customers to buy more; minimize brand switching behaviour.
• D)increase product trial and provide in-store support for other promotions.

---

Definitions:

Long-run Equilibrium

A state in which market supply and demand balance over time, leading to stable prices and full utilization of resources.

Average Total Cost

The total cost of production divided by the quantity of output produced.

Perfectly Competitive

A market structure characterized by many buyers and sellers, all of whom are selling identical products, with no single buyer or seller able to influence the market price.

Short-run Industry Supply

The total quantity of goods that producers are willing and able to supply at different prices in a market during a short-term period.