In a Brainstorming Session for a New Drug to Lower

question 186

Multiple Choice

In a brainstorming session for a new drug to lower cholesterol,the members of the marketing department agreed the benefits of the new drug could best be promoted by comparing the drug to those currently on the market.In terms of the communication process,the transformation of this idea into an ad campaign is an example of:

• A)encoding.
• B)receiving.
• C)decoding.
• D)messaging.

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Definitions:

Express Emotions

The act of conveying one's emotional state to others through verbal and non-verbal behaviors.

Solomon Asch

A psychologist known for his research on conformity and social pressure.

Conformity

The act of aligning one's beliefs, attitudes, or behaviors to those of a group or societal norms, often due to real or perceived pressure.

Visual-Judgment Experiment

A scientific procedure designed to study how people interpret and make decisions based on visual stimuli.