The Sequence of Stages a Prospective Buyer Goes Through from Initial

question 59

Multiple Choice

The sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) is referred to as:

• A)the purchase continuum.
• B)the hierarchy of effects.
• C)the consumer-product cycle.
• D)the consumer purchasing hierarchy.

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Definitions:

Flow Chart

A diagram that displays a process or system using symbols and arrows to illustrate the sequence of steps.

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An individual who learns best through visual means such as diagrams, charts, and videos.

Key Points

Essential or main ideas, concepts, or elements of a discussion, argument, or presentation that are emphasized or should be focused on.

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