Which of the Following Statements About Executing and Evaluating the Promotion

question 108

Multiple Choice

Which of the following statements about executing and evaluating the promotion program is true?

• A)The most sophisticated pre-tests and post-tests are used with public relations.
• B)Most IMC programs rely on post-tests and use no pre-tests.
• C)The most sophisticated pre-tests and post-tests have been developed for advertising.
• D)The ideal IMC program does not need any evaluation if it is executed according to plan.

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Definitions:

Net Sales

The amount of sales generated by a company after deductions for returns, allowances for damaged or missing goods, and discounts.

Markup

The percentage of the cost price of items that is added on to cover overhead expenses and profit.

FIFO Method

"First In, First Out," an inventory management and valuation method where goods produced or acquired first are sold or used first.

Ending Inventory

The value or quantity of goods available for sale at the end of an accounting period, calculated to determine the cost of goods sold.