Adding QR Codes to Products That Allow Consumers to Connect

question 200

Multiple Choice

Adding QR codes to products that allow consumers to connect with the company online,or using a hashtag in a commercial or during a television show are examples of how advertisers are trying to increase:

• A)consumer engagement
• B)consumer sharing
• C)consumer purchasing
• D)consumer networking

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Definitions:

Financing Activities

These are transactions that result in changes in the size and composition of the equity capital or borrowings of the company, often reported in the cash flow statement.

Investing Activities

Financial transactions related to the acquisition and disposal of long-term assets and other investments not included in cash equivalents.

Operating Activities

Component of cash flow statement that reflects the cash generated or spent on a company's main business operations.

Minimum Lease Payments

The lowest total amount that a lessee is expected to pay over the lease term under a lease agreement.