Which Element of the Promotional Mix Has the Inherent Weakness

question 151

Multiple Choice

Which element of the promotional mix has the inherent weakness of high absolute costs and an inability to obtain direct feedback?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity

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Definitions:

Flesh

The soft substance consisting of muscle and fat between the skin and bones of an animal or a human.

Tumor

A growth of cells that occurs abnormally when cell division exceeds normal limits or when cells fail to die at the appropriate time.

Cancer

A broad group of diseases characterized by the uncontrolled growth and spread of abnormal cells in the body.

PET

Positron Emission Tomography, a type of nuclear medicine imaging test that shows how tissues and organs are functioning.