Which of the Following Statements About Advertising Is NOT True

question 126

Multiple Choice

Which of the following statements about advertising is NOT true?

• A)Advertising allows a firm to reach a mass market.
• B)Advertising allows the firm to decide when and where an advertisement will be used.
• C)Advertising is a paid form of personal communication.
• D)Advertising can be a very effective "attention getter" especially for new products.

---

Definitions:

Space-Based Media

Media content and services delivered via satellite or other space-based technologies, offering communication and entertainment on a global scale.

Time-Based Media

Art forms that are experienced over time, such as video, film, audio, and digital media, which require the element of time for their full appreciation and understanding.

Marshall McLuhan

A Canadian philosopher and communication theorist best known for coining the expression "the medium is the message" and for his studies on media theory.

Media Endorsement

The support or approval of a product, service, or idea by a recognized media outlet, often influencing public opinion and behavior.