Albert Corporate Searchware Is a Type of Search Engine That

question 184

Multiple Choice

Albert Corporate Searchware is a type of search engine that companies use at their websites to handle customer questions.The company is trying to determine what promotional strategy should be employed with its flagship product.It has determined that search engine software is in the growth stage.Which of the following options should it employ?

• A)Devote 40 percent of the promotional budget to sales promotion that supply the public with demonstration diskettes to prove the merits of Albert Searchware.
• B)Spend 30 percent of the budget in the effort to generate publicity for Albert Searchware.
• C)Use the majority of its promotional budget on advertising that focuses on creating brand awareness.
• D)Encourage its sales force to emphasize the superiority of Albert Searchware and their after-sale support.

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Definitions:

Attachment Format

The specific file type or extension of a document or file attached to an email or uploaded to a website.

OneDrive

A cloud storage service from Microsoft that allows users to store files and access them from any device.

Web Layout View

A viewing mode in word processing software that displays a document as it would appear in a web browser, simulating web page characteristics.

HTML View

A feature in web development environments allowing developers to see and edit the HTML code of a web page.