TB Figure: 1

question 26

Multiple Choice

TB Figure: 1
-Which of the following has the highest response rate according to TB Figure 1?

• A)Direct mail
• B)E-mail
• C)Catalogues
• D)Telemarketing

---

Definitions:

Guaranteed Residual Value

The estimated value that a leased asset will have at the end of the lease term, as guaranteed by a third party or the lessee.

Maintenance Agreement

A contract between two parties in which one agrees to maintain an asset owned by the other party, in return for a fee.

Implicit Lease Rate

The interest rate assumed in the calculation of lease payments, not always explicitly stated in the lease agreement.

Discount Rate

The discount rate is the interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows.