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Which of the Following Customer Service Components Is Likely to Be

question 51

Multiple Choice

Which of the following customer service components is likely to be most critical for Ford when it purchases new-to-the-manufacturer automobile tires (tires put on new Ford cars) ?


Definitions:

Social Interaction

Refers to the process by which individuals act and react in relation to others, involving communication, interpretation, and behavioral response.

Impression Management

The process through which individuals attempt to influence the perceptions of other people about a person, object, or event by regulating and controlling information in social interaction.

Prescriptive Norms

Social rules that dictate what behavior is expected or appropriate within a community or society.

Proscriptive Norms

Social rules that dictate what behaviors are forbidden or discouraged within a society or group.

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