A Small Electronics Company Manufactures a Line of Low to Moderate

question 142

Multiple Choice

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Walmart.The electronics company has begun production of a small line of high quality,professional studio model components.How should the small electronics company distribute its new products?

• A)use its established channel
• B)distribute indirectly to mass market retailers
• C)distribute through agents who sell to specialty electronics stores who will feature the new line
• D)sell indirectly to specialty electronics stores who will feature the new line

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