The Channel Strategy Demonstrated When Black & Decker Sells Its

question 248

Multiple Choice

The channel strategy demonstrated when Black & Decker sells its tools in the consumer market under the Black & Decker name and basically the same tool to the business market using the DeWalt brand name.Black & Decker is using:

• A)strategic channel alliance.
• B)multi-intermediary distribution.
• C)parallel distribution.
• D)multichannel distribution.

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Definitions:

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