GE Sells Certain Appliances Directly to Home and Apartment Builders

question 78

Multiple Choice

GE sells certain appliances directly to home and apartment builders but uses retail stores to sell other appliances to regular homeowners.GE is using:

• A)strategic channel alliance.
• B)multichannel distribution.
• C)parallel distribution.
• D)multi-intermediary distribution.

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Definitions:

Revenues

The income received by a business from its various activities, typically from the sale of goods and services to customers.

Financing Cost

The total expense incurred to finance a purchase or project, including interest, fees, and other charges associated with borrowing money.

Optimal Amount

The quantity of a good or service that achieves the best outcome under given conditions, such as maximizing profit or utility.