Tim Hortons Operates Its Own Coffee-Roasting Facilities.This Illustrates

question 184

Multiple Choice

Tim Hortons operates its own coffee-roasting facilities.This illustrates:

• A)forward integration.
• B)backward integration.
• C)vertical channel.
• D)horizontal channel.

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Definitions:

Market Development

Market development is a strategic effort to expand into new markets or segments, aiming to increase the customer base for a product or service.

Diversification

A strategy aimed at reducing risk by allocating investments among various financial instruments, industries, or other categories.

Market Penetration

A measure of the extent to which a product is recognized and bought by customers in a particular market.

Strategic Marketing Process

A systematic approach to identifying and analyzing market opportunities, developing marketing strategies to address those opportunities, and implementing and controlling the strategy to achieve business objectives.