Dual Distribution Can Violate the Competition Act If The

question 23

Multiple Choice

Dual distribution can violate the Competition Act if the:

• A)price charged for items sold through one channel is different from the price charged for the same item in another channel.
• B)manufacturer has a corporate marketing system with one channel and an administered system with the other.
• C)manufacturer's behaviour is viewed as lessening competition by eliminating wholesalers or retailers.
• D)manufacturer uses both a direct and indirect marketing channel.

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Definitions:

Fred Astaire

An iconic American film and Broadway stage dancer, singer, and actor, renowned for his influential contributions to the world of dance and entertainment.

Humorous Appeals

Marketing strategies that use humor to engage audiences, aiming to create a memorable connection between the consumer and the product.

Global Campaign

A Global Campaign is a coordinated marketing effort to promote a product, service, or brand across multiple countries, taking into account diverse cultural, linguistic, and regional differences.

CPM

Cost Per Mille, a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.