In Which Step of the Price Setting Process Would a New

question 270

Multiple Choice

In which step of the price setting process would a new product manager be deciding whether to adopt a penetration or a skimming pricing strategy for a new product she is about to introduce to the market?

• A)Make special adjustments to the list or quoted price.
• B)Select an approximate price level.
• C)Estimate demand and revenue.
• D)Identify price constraints and objectives.

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