When Hallmark Cards Introduced a Line of

question 188

Multiple Choice

When Hallmark cards introduced a line of $.99 cards (about half the price of the previously least expensive cards sold by Hallmark) ,the greeting card company was trying to appeal to a mass market that was price sensitive.Hallmark was using a _____ pricing strategy.

• A)prestige
• B)skimming
• C)penetration
• D)demand-backward

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Definitions:

Culture-Bound Theories

Ideas or hypotheses that are deeply influenced by the cultural context in which they were developed, and may not be easily applied or understood outside of that context.

Cross-Cultural Perspectives

Analysis or interpretations that consider multiple cultural viewpoints, emphasizing an understanding of how cultural context influences beliefs, practices, and interactions.

Applied Anthropology

The practical application of anthropological methods and insights to solve real-world problems and improve the human condition.

Theoretical Value

The abstract or calculated worth of an object or concept based on principles or formulas rather than practical or market value.