A New Digital Provider of Photo-Editing Software Is Trying to Gain

question 31

Essay

A new digital provider of photo-editing software is trying to gain traction in the marketplace and grow their awareness among consumers.Which pricing strategies should the company implement?

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Definitions:

Vertical Mergers

Mergers between companies that operate at different levels of the supply chain, such as a manufacturer merging with a supplier or distributor.

Horizontal Mergers

A business consolidation that occurs between firms operating in the same industry, often to increase market share and reduce competition.

Antitrust Laws

Legislation enacted to prevent anti-competitive practices, promote fair competition, and protect consumers from monopolies and cartels.

Vertical Merger

A merger between two companies that operate at different stages of the production process for a specific finished product.