In Services Marketing,________ Refers to the Actual Procedures,mechanisms,and Flow of Activities

question 96

Multiple Choice

In services marketing,________ refers to the actual procedures,mechanisms,and flow of activities by which the service is created and delivered.

• A)mobility
• B)convergence
• C)process
• D)personalization

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Definitions:

Maintenance Margin

The minimum amount of equity an investor must maintain in a margin account after the purchase has been made, to keep the position open.

Interest Rate Swaps

Financial derivatives contracts where two parties exchange interest rate payments on a specified principal amount, typically exchanging fixed for floating rates.

Fixed-rate Bonds

Fixed-rate Bonds are bonds that pay the same rate of interest from issue until maturity, regardless of changes in market interest rates.

Floating-rate Bonds

Bonds whose interest rate payments adjust periodically based on an underlying benchmark, making them less sensitive to interest rate changes.