A New Homebuilder Has Developed a '21 Point Touchpoint Map

question 77

Multiple Choice

A new homebuilder has developed a '21 Point Touchpoint Map' for interested homebuyers.The points range from when the homebuyer makes an initial inquiry all the way to signing the closing agreement.The homebuilder has found that when consumers make it past the first 15 points,they have a 90 percent closing rate.This Map,is an example of a(n) :

• A)goods-service continuum.
• B)customer contact audit.
• C)gap analysis.
• D)experience-credence audit.

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Definitions:

Fixed Asset Turnover

A financial ratio that measures a company's efficiency in using its fixed assets to generate sales.

Accelerated Depreciation

A depreciation method that allows for a higher depreciation charge in the early years of an asset's life and less in the later years.

Depreciable Assets

Assets subject to depreciation, reflecting the reduction in value due to wear and tear, decay, or decline in usefulness over time.

Cash Flow

The net amount of cash being transferred into and out of a business, which is used to maintain the company's operations.