Which of the Following Statements Would Best Increase Customer Satisfaction,after

question 84

Multiple Choice

Which of the following statements would best increase customer satisfaction,after a service failure was experienced?

• A)offering either a refund, store credit, or gift certificate
• B)providing a store credit
• C)providing a refund
• D)none of these, as the firm is losing money

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Definitions:

Market Price

The ongoing cost at which an asset or service is available for buying or selling in a specific market.

Microchips

Small semiconductor devices that contain an integrated circuit, used in various electronic applications.

Price Effect

The impact on consumer demand and market supply when the price of a product changes, influencing the quantity bought and sold.

Motor Homes

Recreational vehicles designed with living accommodations, combining transportation and living quarters in one.