Despite Have Multiple Products and Product Lines,Gatorade's Success Has Been

question 50

Multiple Choice

Despite have multiple products and product lines,Gatorade's success has been largely driven by:

• A)excellent brand management
• B)growing athlete base
• C)business efficiencies
• D)innovation

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Definitions:

Dissonance Reduction

The process of alleviating or eliminating cognitive dissonance through changing attitudes, beliefs, or actions that are in conflict.

Liking

A feeling of affection or fondness towards someone or something, often characterized by positive regard and enjoyment.

Mental Representation

The mental imagery of things that are not currently seen or sensed by the sense organs.

Novel Situation

An unfamiliar or new circumstance that an individual encounters, which may require adaptation or new responses.