Gillette's Fusion Razor Has Achieved $1 Billion in Worldwide Sales

question 194

Multiple Choice

Gillette's Fusion razor has achieved $1 billion in worldwide sales in less than 3 years despite the fact that it is a product that can be easily imitated by competitors.Consumers readily understand its benefits,and Gillette has used an appropriate marketing strategy to gain strong distributor outlets.These are characteristics of _____ products.

• A)high-learning
• B)low-learning
• C)fashion
• D)fad

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Definitions:

Verbal Responses

Oral replies or reactions to questions, statements, or situations, conveyed through spoken words.

Causal Event

A causal event is an occurrence that directly influences the outcome of another event, implying a cause-and-effect relationship between two or more events.

Prior Understandings

The pre-existing knowledge and experiences that an individual brings to a new learning situation.

Control Processes

Mental and behavioral mechanisms by which individuals regulate their thoughts, emotions, and actions in pursuit of goals.