As Product Adopters,innovators Typically

question 232

Multiple Choice

As product adopters,innovators typically:

• A)are venturesome, better educated than other product adopters, and use multiple information sources.
• B)are skeptical and have below average social status.
• C)act with deliberation and use many informal social contacts.
• D)are leaders in social standing and have slightly above average education when compared to the other adopter classes.

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Definitions:

Aversive Stimulus

A stimulus that is unpleasant or painful that causes an individual to avoid or change behavior.

Positive Punishment

A behavioral concept where the introduction of an unfavorable outcome or stimulus decreases the likelihood of a behavior recurring.

Negative Punishment

A behavior modification method involving the removal of desirable stimuli to decrease a behavior's occurrence.

Physical Punishment

A form of discipline that involves the use of physical force with the intention of causing a person to experience pain but not injury, for purposes of correction or control.