Imagine Post Cereal Introduces a Cereal Bar Just Like the Ones

question 170

Multiple Choice

Imagine Post Cereal introduces a cereal bar just like the ones Kellogg's and Quaker already have on the market.Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as the other brands.Post Cereal bars will also be distributed to the same stores as the Kellogg's and Quaker products.Which of the following barriers to new product adoption will most likely prevent the Post Cereal bars from being a successful product?

• A)value barrier
• B)psychological barrier
• C)economic barrier
• D)usage barrier

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Definitions:

Physiological Aroused

A physical state of heightened alertness and readiness for action, often as a response to a stimulus, involving changes in heart rate, blood pressure, and muscle tension.

Physiological Reaction

Responses within the body to external stimuli, including changes in heart rate, hormone levels, or respiration.

Fear

A primal emotion experienced in anticipation of some specific pain or danger, often causing behavioral changes such as fleeing or hiding.

Epinephrine

A hormone and neurotransmitter also known as adrenaline, involved in regulating visceral functions (e.g., heart rate) and part of the body's fight-or-flight response.