Pepsi Manufacturers a Number of Different Brands,such as Fritos-Lay

question 159

Multiple Choice

Pepsi manufacturers a number of different brands,such as Fritos-Lay.Fritos-Lay recently unveiled their 2014 line of chip products,which,instead of being 500gram bags,were now 450gram bags with 'enhanced flavor,' although no consumer could tell the difference with enhanced flavor.The new 450gram bags sold at the same price as the original 500gram bags.This is an example of:

• A)Top-down marketing
• B)Trading up
• C)Bottom-up marketing
• D)Downsizing

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Definitions:

Life Events

Life events are significant occurrences in an individual's life which can have profound effects on their physical and psychological well-being.

Physiological Response

The body's automatic reactions that occur in response to a stimulus or change in the environment.

Psychological Response

An individual's behavioral or mental reaction induced by psychological or emotional factors, often a response to an external event or internal thought process.

Adaptation

The process by which organisms adjust to changes in their environment in order to survive and reproduce.