When Consumers Think of Harley-Davidson,the Image of a Masculine,non-Conformist Is

question 95

Multiple Choice

When consumers think of Harley-Davidson,the image of a masculine,non-conformist is the likely associated with that brand name.With the Vespa motorscooters,the image is more likely to be a brainy environmentalist that wears polyester and socks that don't match.Both Vespa and Harley-Davidson:

• A)have brand personalities.
• B)have created brand mannerisms.
• C)are symbolic brands.
• D)use brand personification.

---

Definitions:

RMBCA

The Revised Model Business Corporation Act (RMBCA) is a set of model laws prepared by the American Bar Association to provide a standard for the governance of corporations.

Pre-incorporation Subscription

An agreement by an investor to purchase shares in a corporation that is yet to be formed, contingent upon the actual incorporation of the company.

Revoked

The action of withdrawing, cancelling, or annulling something previously granted, such as a license, privilege, or legal right.

Single Person

A single person typically refers to an individual not in a marital or committed relationship, often used in demographic and legal contexts.