Which of the Following Statements About Line Extension Is True

question 212

Multiple Choice

Which of the following statements about line extension is true?

• A)A line extension is used with multibranding.
• B)There are no risks associated with a line extension strategy.
• C)When the Clorox Company joins with Kroger supermarkets to advertise Clorox products, it is an example of a line extension.
• D)A line extension is used with multiproduct branding.

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Definitions:

Superordinate Goal

Refers to shared goals that can only be achieved by cooperation among individuals or groups, often used to reduce conflict.

Cooperative Behavior

Actions and attitudes that are geared towards working together harmoniously for a common benefit or goal.

Muzafer Sherif

A notable social psychologist known for his work on group conflict, social norms, and the formation of social attitudes, particularly through the famous Robbers Cave experiment.

Conciliation

A method of dispute resolution involving the facilitation of dialogue and negotiation between parties to reach a mutually acceptable agreement or understanding.