Mars,IncSells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer Candy

question 186

Multiple Choice

Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

• A)co-branding
• B)multibranding
• C)multiproduct
• D)mixed brand

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Definitions:

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The initial step in the consumer decision process that occurs when an individual perceives a difference between the current state and a desired state.

Consumer Purchase Decision

The consumer purchase decision refers to the process and factors influencing a buyer's choice of a product or service, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.

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