One of the Newest Types of Television Shows Is the Category

question 230

Multiple Choice

One of the newest types of television shows is the category called reality shows.According to the product life cycle,what was the objective of the marketers of these reality shows when they were in the introduction stage of the product life cycle?

• A)to gain awareness and stimulate trial
• B)to stress differentiation
• C)to maintain brand loyalty
• D)to gain as much distribution as possible

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